Always a Little Closer to Utopia: BIG
BIG is one of the most innovative and influential architectural practices of our time. While accommodating building codes, regulations, budget constraints, and the demands of developers and clients, BIG turns the forces of these restrictions and demands to its advantage, like a judoka, transforming them into creative proposals. The idea encapsulated in ‘Yes Is More’ – that the avant-garde need not simply negate or resist the existing world, but can remain affirmative while generating new ideas – runs throughout BIG’s work. This idea also aligns with the logic of neoliberalism. In the ideological era of the Cold War, certain things were forbidden, and the negation of the other served as an affirmation of the self; in a world smoothed over by neoliberal capital, however, there is no longer any room for negation, and boundless affirmation has taken its place.