SPACE January 2026 (No. 698)
Origins Room on the fifth floor
‘Louis Vuitton Visionary Journeys’
LV the Place Seoul, Shinsegae The Reserve
permanent exhibition
A trunk is not just any travel accessory—it holds everything from clothing to picnic sets, books, musical instruments, and sometimes even a bed. Of the various forms and structures that it can take in accordance with the mode of transport, a trunk is used to store all kinds of necessities for living in unfamiliar places. One may say that a suitcase’s history reflects its owner’s lifestyle.
To mark the 130th anniversary of its monogram in 2026, Louis Vuitton, as a part of an ongoing effort to reinterpret its heritage, has unveiled ‘Louis Vuitton Visionary Journeys’ at LV the Place Seoul within Shinsegae The Reserve. Aiming to elevate shopping activity to a cultural experience, ‘Visionary Journeys’ offers a multi-layered experience that combines retail, exhibitions, entertainment, and gastronomy, and proposes a new way of experiencing the brand. With creative concepts and scenography by OMA New York, this complex exhibition space spans multiple floors within the historic building that housed Korea’s first department store in the 1930s. Covering 1,300m2, it features 11 themed rooms that traverse Louis Vuitton’s past and present.
Music Room on the fourth floor
Following Gaysorn Amarin’s ‘LV The Place Bangkok’ and Shanghai HKRI Taikoo Hui’s ‘The Louis’, the third iteration of the ‘Visionary Journey’ also explores its location’s unique characteristics. Unlike previous exhibitions which were confined to limited spaces, the Seoul installation draws upon the existing department store structure to create a more open atmosphere facing the shops, cafés, and corridors, meaning that the exhibition can seamlessly bl...
